1. Contributing to the conservation of biodiversity: Sheikh Sina protects the diversity of plant and animal life in the South Sinai region.
2. Employing local people: the guides and cameleers from 8 tribes are part of a rotation system employed by Sheikh Sina.
3. Providing a learning experience: All visitors receive an orientation upon arrival, knowledge is shared and questions answered during the hikes. Guides receive extensive language, management and cross-cultural training.
4. We work exclusively with, independent, eco-friendly tour operators and expect responsible actions on the part of the tourists and the tourist industry
5. We work primarily with small groups and small scale businesses: Sheikh Sina discourages mass tourism. Groups do not exceed 20 people.
6. We aim to consume the least amount of non-renewable resources possible. Sheikh Sina is especially careful with water consumption
7. We stress local participation, ownership and business opportunities: Sheikh Sina is an exclusively Bedouin run operation.